Local Search Engine Optimization (SEO)

Nowadays people mostly rely on Google to spot local services in their region. With several people running businesses in the same niche, the competition is so very tough to encounter and survive in the online and offline market. But remember, you can still leverage the online marketing to beat your local competitors by implementing effective local SEO strategies for your business.

Optimizing websites for search engines and users requires a lot of creativity and an in-depth knowledge of technicalities. You might either be a small business with a targeted niche market or a big enterprise that requires complicated search marketing campaigns, local SEO services can pop you on number 1 on Google for localised keywords.

Our local SEO services get you to appear in local search results when users enter a local search term in the Google search bar. We have tested and proven local SEO strategies that take you to your buyers irrespective of the number of locations you run your business . 

In addition to showing up your business on Google, our local SEO services make sure to include the correct business information such as phone number, address, contact information and hours of operation across search engines and business directories.Our team of local SEO experts can deliver you real results and a greater ROI. 

We conduct a thorough research to understand the search terms which people use to find services you offer. With an extensive keyword research and a complete SEO audit of the current search results, we will establish the groundwork for your campaign.

Once we are done with the local research & analysis, we plan a framework for the local SEO campaign including setting timelines and milestones. We focus to carry out value-based activities that will positively affect local search rankings.

Local SEO refers to all tactics that are used to drive more local traffic to a business. It is a great strategy to  boost online presence and grow local businesses by boosting search visibility hence increasing local B2B buyers and consumers. Not only do businesses show up in organic search results and local listings but they also show up in maps where a list of businesses pinpoint geographic locations. This is a key tactic that we use to rank small businesses in single or multiple locations. 

If you are in doubt as when you need to seek help for local SEO, here is what you need to know: You need to approach local SEO services if:

Either own or work  for a company that relies on local customers for sales and revenue

• You have a company offering services in specific geographic locations, neighbourhoods, towns, cities, etc.
• You are a franchisor or  franchisee
• You want to drive more website traffic , convert leads and generate sales in particular designated market areas(DMAs)
• You want to get your business listed on online directories like Google My Business, Yelp, and the Better Business Bureau (BBB)
• You want to your company to show up on maps, navigation apps or in Google’s local pack
• Your company has offices or provides services in multiple cities, but does not offer products or services nation-wide.

People who are in need of a specific solution in their area or information about a particular  business conduct a local search. This means that optimising your website for a certain geographical area can get more targeted traffic leading to more conversions and greater revenue. The number of “near me” searches has grown dramatically in the last three years. This clearly emphasizes local SEO’s potential to deliver excellent financial results.

We are in the smartphone era and statistics show that more people use mobile devices to search for local businesses anywhere anytime. By putting the right local SEO strategies to practice, you can convert a majority of users from the mobile traffic into buying customers.

Search engines focus to provide users not only with results relevant to their search queries but also to show them websites that provide a good user experience. At the same time the algorithm gives priority to show websites that are more people-centric and provide all information that a user expects also in the search results. This scenario makes it clear that local SEO is an important factor to get into the sight of Google algorithm as a user-friendly site. As simple as that, if a website is locally optimized, your website will appear higher in the search engine results page.

At present, several people who are local business owners have still not realised the benefits of local search. Bear in mind that this is the right time to beat your competition with a big punch. According to statistics, only less than 60% of businesses have started to focus on targeting their local audience. So, be sure to take a wise stand to invest in local SEO services not only to dominate your geographical area but also to win spots in top positions in search engine results among the big industry players.