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Develop The Best Email Marketing Strategy
Increase Lead Score with Email Campaigns
In actuality, people prefer to own a business rather than work for an organization. This has given rise to a large number of businesses in almost every niche or industry. Obviously businesses face a tough competition to achieve sustainability in the market. They use many techniques and follow several practices to keep going with the competition and get conversions from business. If you are the same as them , you need to implement email marketing as a part of your digital marketing efforts to improve brand conversion rate.
Our email marketing services help to speed up your sales cycle by moving your prospects from one stage of the funnel to the next stage. We craft emails that make people buy your products and services. The email newsletters crafted by our marketing experts stays on the top of the minds of customers. We do devise systematic flow of emails to your marketing leads to save your valuable time and speed up sales.
What Are Email Marketing Services?
Email marketing refers to the process of carrying out activities that ensure existing customer retention and acquire new customers for all kinds of business be it small, medium or large enterprises. If you don’t have the experience in creating email campaigns, this may take more time and you may fall short of reaching your goals. When done right, email marketing campaigns can result in more open rates which is a first confirmation of the possibility to beat your competitors. Different businesses need a custom tailored email marketing strategy and an enticing curated email content scheduled at the right time to succeed.
Why Is Email Marketing Important?
Almost everyone has access to emails which serve as a great platform to connect with customers. Email marketing is a best internet marketing tool which can be used for promotional activities, circulating newsletters, inviting people to your business and general communication. Like any other kind of marketing service, email marketing give your business the ability to reach customers more seamlessly.
Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever. But there are some solid reasons why businesses should focus to deploy email marketing:
- Over 9 billion people use email applications
- More than 85% of potential buyers check emails everyday.
- 90% of consumers read promotional mails received in their inbox
- About one-third of consumers purchased products from emails
Email Marketing Services
Emails are a powerful yet cost-effective way to communicate interesting information to your audience. We have the experience to target users by crafting and sending different kinds of mails serving different purposes such as product launches and promotions, advertisements, discount offers and deals. One more thing worth noticing is that email messages can be linked back to your website to attract more traffic which increases click-through rates and converts visitors into buying prospects. We provide a wide variety of email marketing services which make you sound more creative and makes people perceive you as a leader in your industry.
Email Marketing Strategy
The first thing we do is understand your business needs to be able to develop a customized email marketing strategy for your business. The newly developed strategy will clearly identify the main aspects (who, what, when, and how”) of your campaign. After carrying out an extensive research to identify the best segment of audience to target for your brand, we craft a perfect strategy that communicates your brand message and how it can add value to them. Next, we’ll decide the right time to send the emails and how the next things will progress based on the user action performed when they receive and read the mail. We are more particular in creating unique email marketing strategies for our clients in order to achieve good conversion rates.
Email Template Design
The email template design is the one which decides whether or not your relationship with the reader of the mail will transform into a brand-customer relationship. Our team of designers and email marketing experts hold several years of experience, so they combine messages with attractive and responsive email templates that compel users to take positive action thus speeding up sales conversions. The email template designs which our designers create are completely result-focused and so each and every aspect is taken total care of during the design process. Email signature, banner, eye-catchy clickable call-to-actions are designed specifically to meet your requirements and deliver direct response from customers.
Email List Building And Maintenance
Before starting with the email marketing campaign we build a list of emails. The list of email recipients is subject to preprocessing by cleaning, appending and segmenting the list into right target customers in par with the client’s requirements. The right proven approaches along with using the right tools to validate the list of recipients before actually sending them emails. Developing lead magnets influences people to provide their email address in exchange for some value. Free guides, checklists, ebooks, quizzes are some examples of lead magnets to attract more leads for your business.
Email Newsletter Design
Email newsletters are a smart and efficient way to reach your target audience. Our email newsletter design services includes building corporate email newsletters, promotional offers, event and announcement related newsletters. Our email marketing specialists follow the best practices for email deliverability, open rates, click-through-rates, and conversions.The email content might include relevant blogs, case studies, upcoming events, and more.
Website Call-to-Actions
Call-to-action (CTA) buttons are the buttons used in a website and on the landing pages of websites to aid goal conversion. These can either be buttons or web links in email marketing context which users click to take further action. We implement call-to-actions effectively to promote your lead magnets and convert your website visitors into email subscribers. Floating headers, website pop-up forms, sidebar forms, etc ares some kinds of call-to-actions that can be included on web pages.
Email Marketing Reporting
We will send complete reports at the end of every month from the beginning of the email marketing campaign to show the results of how the campaign has performed. The number of email subscribers, open-rates, click-through-rates and conversions are the main metrics we take into consideration while measuring the results of the email marketing campaign. The values of these metrics serve as great insights to further improve the campaign to get even moore refined performance and better results.
Benefits of Email Marketing
Information regarding new proposals, prospects, and benefits that a business wants to convey on their customers can now easily be made in a cost-effective and efficient way. RaptumDigital enlarges this benefit by providing strong templates with clear, concise content ready to reach a whole spectrum of audience. We dedicate our top-notch online marketing systems that feature user-friendly UI and high-quality analyses and reports. Our team will make it so much easier for you to hold a robust customer relationship management plan that really works.
We don’t just deliver your message, we give it a shape. The moment we fully determine the way you want the campaign goes, our experts will begin granting your messages a readable form. Every email we make includes readable subject line, concise and clear content, as well as excellent layout for better performance.The following are the main reasons why your business needs email marketing:
Targeted Audience
While traditional ads like placing ads on TV, print ads, or radio ads have little control over who sees the ads, reads or, hear it, email marketing is completely in contrast with traditional ads. It is a step ahead by allowing us to control the display of ads facilitating to reach a specific group of target audience.In each of our email marketing campaigns we make sure to segment and send personalized emails catered to a particular audience’s needs to increase click-through and conversions.
Boost Brand Awareness
Every email content that we create to be sent to your subscribers is one of a kind that will remind potential customers of your business and your brand.We help you create strategic, engaging and valuable email marketing campaigns to convert more leads through establishing connections with potential customers for your brand.
Easy To Measure
The great thing with all digital marketing methods is measurable results and email marketing is not an exception. It helps us determine and achieve specific goals for every campaign and measure results from the same. We use the best email marketing tools to report high-quality metrics to provide you with further data explaining which ones need optimization to get better results in the next step
Cost-Effective
The most attractive benefit of email marketing is its cost-effectiveness. You just need a few resources like printing, postage, advertising which come under a very affordable budget without compromising on quality.
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As simple as that, if you want to generate more revenue out of your business, you need to do email marketing. Statistical data shows that consumers who receive promotional mails from brands spend 85% more than people who don’t receive mails from brands. And the return on investment (ROI) is more high with email marketing compared to any other digital marketing method as emails are a more direct communication mode between brands and consumers.
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We strategize, design , write content and implement sending emails to save your time.
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Any business that wants to connect with users can use email marketing services to attract them with stunning emails and convert them into buying customers.
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A “campaign” in email marketing is a one-off, single stand-alone mail sent to customers.
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Anyone who signs up to receive your emails is automatically added to a list and they are also known as “prospects” or leads”. These lists contain information about each user and the action they performed while visiting your website.
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Email segmentation refers to the process of categorising the recipients in the email list into custom categories based on a user’s behaviour.
